CASE STUDY

Rove Travel

Opening doors to luxury second homes.

Brand Framework
Messaging Framework
Content Development

A better way to stay

As the premier provider of luxury second homes for renters and buyers, Rove Travel’s mission is to increase access to the experience and benefits of the short-term rental market in North America’s most desired destinations.

Reliably, Rove 

Both owners and renters seek the sense of freedom and exploration that comes from a luxury second home, but the existing experience was often unreliable, overcomplicated, and inconsistent.

Through messaging and strategic content we reinforced their position as a reliable source to access second home rentals and ownership.  

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